Our Markets


North Market

The term North India officially refers to the six North Indian states of Punjab Kashmir , Delhi , Haryana , Himachal Pradesh, Uttarakhand and the Union Territory of Chandigarh . Other four states which are not formally part of North India, but which are traditionally - culturally and linguistically - seen to be so are Rajasthan , Uttar Pradesh , Bihar and Madhya Pradesh . The economic landscape is changing fast with rapid economic growth that has ranged above 8% annually. Major markets under North India are Agro Product Market, Packaging Product Market, Apparel Market and Pharmaceutical Market.

Agriculture and Processed food market

At 179.9 million hectares, India holds the second largest agricultural land in the world. A majority of the Indian population relies on agriculture for employment and livelihood. Steady investments in technology development, irrigation infrastructure, emphasis on modern agricultural practices and provision of agricultural credit and subsidies are the major factors contributing to agriculture growth.

The country has today emerged as a major player in the global agriculture market. Agriculture accounts for 14 per cent of gross domestic product (GDP) and about 11 per cent of India’s total exports; it is also an essential link in the supply chain of the manufacturing sector and at the same time constitutes a big market for industrial products. Currently, India is the world’s largest rice exporter and second in terms of wheat exports. Horticulture exports have also seen good growth. India’s agro exports during 2013–14 touched US$ 45 billion as against US$ 25 billion in 2011–12.

Major destinations for the export of Indian agricultural products:

Product Major Markets
Floriculture USA, Japan, UK, Netherlands & Germany
Fruits & Vegetable Seeds Pakistan, Bangladesh, USA, Japan & Netherlands
Fresh Onions Bangladesh, Malaysia, Sri Lanka, UAE, Pakistan & Nepal
Other Fresh Vegetables UAE, Bangladesh, Pakistan, Nepal & Sri Lanka
Walnuts Spain, Egypt, Germany, UK & Netherlands
Fresh Mangoes UAE, Bangladesh, UK, Saudi Arabia & Nepal
Fresh Grapes Netherlands, UK, UAE, Bangladesh, Belgium
Other Fresh Fruits Bangladesh, UAE, Netherlands, Nepal, Saudi Arabia
Dried & Preserved Vegetables Russia, France, USA, Germany & Spain
Mango Pulp Saudi Arabia, Netherlands, UAE, Yamen, Arab Republic & Kuwait
Pickles & Chutneys Russia, USA, Belgium, Netherlands & France
Other Processed Fruits USA, Netherlands, UK, UAE & Saudi Arabia
Buffalo Meat Malaysia, Philippines, Saudi Arabia, Jordan & Angola
Sheep / Goat Meat Saudi Arabia, UAE, Qatar, Oman & Kuwait
Poultry Products UAE, Kuwait, Oman, Germany & Japan
Dairy Products Bangladesh, Algeria, UAE, Yamen, Arab Republic & Egypt
Animal Casings Germany, Portugal, France, Spain & Italy
Processed Meat Seychelles, UAE, Hong Kong, Germany & USA
Groundnuts Indonesia, Malaysia, Philippines, UK & Singapore
Guar Gum USA, China, Germany, Italy & Netherlands
Jaggery & Confectionery Portugal, USA, Bangladesh, Pakistan & Nepal
Cocoa Products Nepal, Netherlands, Malaysia, Yamen Arab Republic & UAE
Cereal Preparations USA, UK, Nepal, Sri Lanka & UAE
Alcoholic Beverages Jamaica, Thailand, UAE, Angola & Bhutan
Miscellaneous Preparations UAE, Iran, USA, UK & Indonesia
Milled Products USA, UK, Indonesia, Maldives & UAE
Basmati Rice Saudi Arabia, Kuwait, UK, UAE & Yemen Arab Rep.
Non Basmati Rice Nigeria, Bangladesh, South Africa, UAE & Ivory Coast
Wheat Bangladesh, Philippines, UAE, Sudan & Myanmar
Other Cereals Bangladesh, Sri Lanka, Sudan, Benin, Thailand
Natural Honey USA, Germany, Saudi Arabia, UK & UAE
Pulses Bangladesh, Sri Lanka, Pakistan, UAE & Nepal

Major Production (State Wise):

  1. Pulses- MP, Rajasthan, Gujarat, UP
  2. Grains- Uttar Pradesh, Punjab, West Bengal, MP, Haryana
  3. Seeds- Gujarat, MP, Haryana
  4. Flour- UP, West Bengal, MP
  5. Animal Feed- Punjab, UP, Arunachal Pradesh, Assam


Apart from the huge value addition and employment involved in these activities, packaging has served the Indian economy by helping preservation of the quality and lengthening the shelf life of innumerable products - ranging from milk and biscuits, to drugs and medicines, processed and semi-processed foods, fruits and vegetables, edible oils, electronic goods etc., besides domestic appliances and industrial machinery and other hardware needing transportation. With water becoming a consumer product, polymer material-based bottles are becoming a universal presence.

Heightened competition in all product sectors within the country as also the increasing need to look for export markets have contributed to the rising demand for appropriate, and at the same time cost-effective, packaging material and technologies.

The packaging industry’s growth has led to greater specialization and sophistication from the point of

view of health (in the case of packaged foods and medicines) and environment friendliness of packing material. The demands on the packaging industry are challenging, given the increasing environmental awareness among communities.

Indian Packaging industry is USD 14 billion and growing at more than 15% p.a. These figures indicate towards a change in the industrial and consumer set up.

However, the Indian fascination for rigid packaging remains intact. It is estimated that more than 80% of the total packaging in India constitutes rigid packaging, which is the oldest and the most conventional form of packaging. The remaining 20% comprises flexible packaging.

Major Production (State Wise): Gujarat, UP, MP, West Bengal.


India currently represents just U.S. $6 billion of the $550 billion global pharmaceutical industry but its share is increasing at 10 percent a year, compared to 7 percent annual growth for the world market overall. Also, while the Indian sector represents just 8 percent of the global industry total by volume, putting it in fourth place worldwide, it accounts for 13 percent by value and its drug exports have been growing 30 percent annually.

The “organized” sector of India’s pharmaceutical industry consists of 250 to 300 companies, which account for 70 percent of products on the market, with the top 10 firms representing 30 percent. However, the total sector is estimated at nearly 20,000 businesses, some of which are extremely small. Approximately 75 percent of India’s demand for medicines is met by local manufacturing.

Major Production (State Wise): Baddi, Ahmadabad, Pondicherry, Goa


India is the one of the world’s largest producers of textiles and garments. Abundant availability of raw materials such as cotton, wool, silk and jute as well as skilled workforce have made the country a sourcing hub. It is the world’s second largest producer of textiles and garments. The Indian textiles industry accounts for about 24 per cent of the world’s spindle capacity and 8 per cent of global rotor capacity. The potential size of the Indian textiles and apparel industry is expected to reach US$ 223 billion by 2021, according to a report by Technopak Advisors.

The textiles industry has made a major contribution to the national economy in terms of direct and indirect employment generation and net foreign exchange earnings. The sector contributes about 14 per cent to industrial production, 4 per cent to the gross domestic product (GDP), and 27 per cent to the country’s foreign exchange inflows. It provides direct employment to over 45 million people. The textiles sector is the second largest provider of employment after agriculture. Thus, the growth and all round development of this industry has a direct bearing on the improvement of the India’s economy.

Readymade garments were the largest contributor to total textile and apparel exports from India in FY12P; the segment had a share of 39 per cent.

Readymade garments were the largest contributor to total textile and apparel exports from India in FY12P; the segment had a share of 39 per cent.

Major Production (State Wise): Punjab, West Bengal, Gujarat, UP, Bihar, Kashmir



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